Why in news?
The Ministry of Panchayati Raj launched the Panchayat Assistance and Messaging (PANCHAM) system on 25 January 2026. Designed as a WhatsApp‑based chatbot, the initiative aims to provide real‑time information about government schemes and training to more than 2.6 lakh gram panchayats across India. The announcement drew attention as it marks a step toward transparent, technology‑enabled local governance.
Background
PANCHAM was developed jointly by the Ministry of Panchayati Raj and UNICEF using RapidPro technology. It integrates with the eGramSwaraj portal and leverages the BHASHINI initiative to offer multilingual support in 22 Indian languages. The system uses contact details of elected panchayat representatives to broadcast updates and deliver tailored information, reducing reliance on intermediaries. A pilot project before the launch showed high adoption rates, with many panchayats responding to training-related messages.
Key features
- Broadcast messaging: Officials can send announcements, scheme updates and alerts directly to elected representatives’ phones via WhatsApp.
- Chatbot responses: Representatives and citizens can ask questions through WhatsApp and receive instant replies about schemes, deadlines and application procedures.
- Training modules: PANCHAM provides pre‑ and post‑training materials, quizzes and reminders to support capacity‑building programmes for panchayat functionaries.
- Multilingual support: Through integration with the government’s BHASHINI platform, the chatbot offers content in 22 scheduled languages, making it accessible to diverse linguistic communities.
- Feedback and surveys: The system collects feedback from panchayat representatives and citizens, enabling the Ministry to refine programmes and address local issues.
Significance
- Enhancing grassroots governance: By cutting information delays and ensuring direct communication, PANCHAM empowers elected representatives to make timely decisions and serve their communities better.
- Promoting transparency: Providing real‑time scheme details and feedback mechanisms reduces the scope for misinformation and enhances accountability.
- Building digital literacy: Training modules delivered via PANCHAM encourage local leaders to use digital tools, aligning with the broader Digital India vision.
Source: Press Information Bureau (PDF)
